Last Updated: April 30, 2026
Welcome to Merge Beasts: Evolution Puzzle ("the Game"), developed and operated by Firegames ("we," "us," or "our"). This Privacy Policy explains how we collect, use, and protect information when you play our Game.
By downloading or playing the Game, you agree to the terms of this Privacy Policy.
We do not collect:
The following data may be collected automatically through third-party SDKs integrated in the Game:
| Data Type | Purpose | Collected By |
|---|---|---|
| Device information (model, OS version) | App performance & crash reporting | Google AdMob |
| Advertising ID | Serving personalized ads | Google AdMob |
| Gameplay data (session length, game events) | Analytics & performance optimization | Google AdMob |
| IP address (approximate region only) | Ad targeting | Google AdMob |
We use the collected information to:
We do not sell your personal data to third parties.
Our Game displays advertisements through the following ad formats:
| Ad Format | Description | User Control |
|---|---|---|
| Banner Ads | Static image ads displayed at the bottom of the game screen | Always visible during gameplay |
| Rewarded Video Ads | Full-screen video ads; watching completes grants in-game items | Always voluntary - you choose whether to watch |
We use the following third-party advertising SDKs:
| SDK | Data Collected | Purpose |
|---|---|---|
| Google AdMob | Advertising ID, device info, IP address (approximate) | Ad serving, analytics |
| Meta Audience Network (planned) | Advertising ID, device info | Ad serving |
| AppLovin (planned) | Advertising ID, device info | Ad serving |
The following data may be shared with our advertising partners for ad delivery and measurement:
By default, our Game may display personalized ads based on your interests and app usage. You may opt out of personalized ads at any time:
We do not serve personalized ads to users under the age of 13. If we become aware that a user is under 13, we will take steps to ensure only non-personalized ads are shown.
For more information on how our advertising partners use data, please visit:
Our Game includes rewarded video ads. Watching a rewarded ad is always voluntary - you choose to watch an ad in exchange for in-game items (such as tool uses). You can play the Game without watching any ads.
Our Game is rated Everyone (E) and is suitable for all ages. We do not knowingly collect personal information from children under the age of 13.
If you are a parent or guardian and believe your child has provided personal information, please contact us at the email below and we will promptly delete such information.
We do not store personal data on our servers. Any data collected by third-party SDKs (such as AdMob) is governed by their respective privacy policies.
Local game data (such as your score and settings) is stored only on your device and is deleted when you uninstall the Game.
Depending on your location, you may have the following rights:
If you are located in the EEA or UK, you have additional rights under the General Data Protection Regulation (GDPR):
To exercise any of these rights, please contact us at: sophiazff11@gmail.com
We will respond to all requests within 30 days.
Legal Basis for Processing: We rely on legitimate interest (art. 6(1)(f) GDPR) for advertising and analytics purposes, and consent (art. 6(1)(a) GDPR) for personalized advertising.
If you are a California resident, you have the right to:
To opt out of personalized ads:
We take reasonable measures to protect information from unauthorized access or disclosure. However, no method of transmission over the internet is 100% secure.
We may update this Privacy Policy from time to time. We will notify you of any significant changes by updating the "Last Updated" date at the top of this page. Continued use of the Game after changes constitutes your acceptance of the updated policy.
If you have any questions about this Privacy Policy, please contact us at:
Email: sophiazff11@gmail.com